ISV Content-Addressed Storage Specialty

The ISV Content-Addressed Storage Specialty of the EMC Velocity² Technology and ISV Program is designed for independent software vendor (ISV) partners who develop solutions for the fixed-content market based on EMC Centera—EMC's industry-leading content-addressed storage platform. The ISV Content-Addressed Storage Specialty provides ISV partners with access to technical, marketing, and sales resources designed to enable the delivery and deployment of award-winning Centera content-addressed storage solutions.

With the ISV Content-Addressed Storage Specialty, you gain the support you need for all four stages of your engagement—from the initial knowledge transfer to integrating, marketing, and selling your Centera solutions.

We guide you through each phase by providing clear completion milestones for continued partnering success.

• Empowerment — Engage with us in a thorough knowledge transfer phase at the beginning of our engagement to develop valuable best practices and resources that will help you get started with your Centera integration.
• Integration — Receive integration support from EMC engineering through the EMC Developer Network CAS-Centera forum. Also, participate in the Centera Proven Program, gaining assurance that integrations have passed rigorous testing.
• Marketing — Access opportunities and resources to promote your EMC Centera products and solutions to customers for increased visibility and demand.
• Sales — Take advantage of resources to help drive sales campaigns and generate revenue, from field sales mapping sessions to participation in jointly funded campaigns.

Key benefits

Integration with Centera will enable you to:

• Sell new software licenses to existing customers.
• Attract new business with EMC content-addressed storage solutions.
• Help customers overcome challenges associated with rapid information growth.
• Gain recognition as an EMC ISV partner.
• Access EMC technical resources to build compelling, differentiated content-addressed storage solutions.
• Tap EMC marketing/sales resources to promote and sell your content-addressed storage solutions.

By participating in the ISV Content-Addressed Storage Specialty, you can help your customers to:

• Store and retrieve fixed content quickly.
• Use fixed content in new ways to improve productivity and increase revenue.
• Enjoy easy online access and petabyte scalability.
• Improve total cost of ownership with reduced storage management requirements.
• Migrate applications across storage devices as well as records between storage devices.