Benefits and Resources

EMC ISV Smarts Specialty benefits and resources manifest during each stage of your engagement with EMC. ISV Smarts Specialty benefits and resources increase dramatically as you certify offerings as "Designed for Smarts" and drive more revenue with EMC, yielding increased benefits and business opportunities at each stage.

ISV Smarts Specialty benefits and resources are based on a tiered system, according to the degree of your integration with EMC Smarts products and solutions and your success in installing your products and solutions in conjunction with Smarts products and solutions.

Tier definition: Point system based on integration with Smarts solutions Signature   71+ points Premier 26–70 points Advantage 0–25 points Associate none

ISV Smarts Specialty tiered system comprises the following four tiers:

• Empower — Engage with us in a thorough knowledge transfer phase at the beginning of our engagement to develop valuable best practices and resources that will help you get started with your EMC Smarts integration. Also, use templates that clearly step you through each stage of the engagement process including key benefits and resources.
• Integrate — Receive extensive support from EMC throughout the integration process including training, developer support and technical feedback sessions. Also, license EMC Smarts application programming interfaces (APIs) so you can thoroughly integrate your applications with Smarts products and solutions.
• Market — Access opportunities and resources to promote Smarts products and solutions to your customers for increased visibility and demand.
• Sell — Take advantage of resources to help drive sales campaigns and generate revenue—from field sales mapping sessions to participation in jointly funded campaigns.

Key benefits

ISV Smarts Specialty partners gain access to an extensive range of benefits such as:

• EMC Smarts basics, API, and best practices training.
• Access to EMC's partner portal.
• Accreditation "Designed for Smarts."
• Separate listing as a certified offering in the EMC Smarts application portfolio.
• Use of the EMC Velocity² ISV partner and "Designed for Smarts" logos.
• Joint marketing activities such as direct marketing, press opportunities, event participation, and advertising.
• Sales-generating lead acquisition initiatives.
• Joint sales and referral opportunities.

Integration with EMC Smarts will enable you to:

• Increase the value of your products and solutions to our mutual customers.
• Enhance your product functionality over your competition.
• Increase your market opportunity through EMC's worldwide customer base.
• Attract new business with the industry-leading root-cause and impact analysis solution for network, application, and storage management.
• Access EMC technical resources to build compelling, differentiated Smarts solutions.
• Tap EMC marketing and sales resources to promote and sell your Smarts solutions.
• Gain recognition as an EMC ISV partner.

With your enhanced products, our mutual customers can:

• Significantly reduce time to repair.
• Maximize system availability and performance.
• Add value to existing operations support systems and management tools.
• Gain comprehensive and robust platforms for unified, automated, end-to-end management of networks, applications, and storage.
• Implement solutions quickly so they can focus on their core business rather than on testing, validating, and customizing disparate solutions.
• Save time and costs by eliminating the need for "home-grown" development and support.
• Reduce risk and increase efficiency because all integrated solutions are fully tested, jointly supported, and maintained.
• Receive better support through a cooperative support agreement between our two companies.